Read Moddition CEO Barry Collin's groundbreaking article on
pharmaceuticals and Millennials in DTC Perspectives
The Branding Pharma(TM)Project Pharmaceutical revenue is dependent
upon understanding and trust amongst consumers. Moddition was engaged to study
DTC markets for building and ensuring revenue growth. Our
studies found a major requirement for focus on Millennials
since: they perceive
time relatively their
shopping and consumption factors are vastly different from
past generations
Click here to download the public article.
About Moddition, Inc.:
In any economy, Moddition helps create extraordinary revenue
opportunities by finding and creating new uses, markets and customers
for clients' products and services.
Go to
Moddition's site.
About You: We'd love to hear
about your products and markets, and perhaps offer up some ideas to
address the issues explained here.
There's
no cost to chat!
Changes For Millennials include: An industry-wide
informational website (see
article in DTC Perspectives) Refocus for
each brand (see below)
Pharma's
Challenge: Buying and usage is changing, creating business and health
risks that must be addressed.
No
longer an issue of simply which media for DTC: Pharma must change
approaches in marketing, packaging and delivery for both consumer and
physician axes.
Brands
must determine what changes must be implemented: Include teams from
marketing, sales, delivery, and packaging.Contact us for more info.
they perceive
time relatively
